SXSW 2020
Democratizing Visual Search and Discovery
Description:
Online search and discovery has evolved by leaps and bounds since the days of the traditional search bar. While it’s still the most highly trafficked touchpoint between a website and its users, using words as search terms has a number of drawbacks. Language can be limiting in how something may be described, especially when searching for images or music. Platforms such as Soundcloud and Shutterstock have millions of audio and visual assets that creative professionals filter through every day to find the right content. In this talk, SVP of Product at Shutterstock, Sylvain Grande, will discuss the process of democratizing access to finding these types of resources and creating alternative paths of discovery, one of the most important challenges for businesses to tackle.
Other Resources / Information
Takeaways
- The challenges and limitations posed by traditional keyword search when searching for audio and visuals
- A higher-level approach to design systems and management to provide a fair and efficient experience for users
- Alternative paths of discovery for users searching for visuals and music
Speakers
- Sylvain Grande, Senior Vice President of Product and UX , Shutterstock
Organizer
Janelle Mitchell, Sales Marketing Manager, Shutterstock
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